Sunday 3 November 2013

key concept


Communication&Culture Key concepts for exams

Communication: sender --> message --> receiver. 
Everything can be interpreted as a message.

Culture: cultural capitol links to taste. Its a way of expressing someone's means and values. Cultural practices and products are important. e.g. eating dinner on laps or at a table. there are even some products that we don't like to live without e.g. mobile phones

Context: what determines our behavior and culture. Our identity is shaped by it.

Representation: there are two types - positive and negative. It 

Value: is it "dead white guy" who decides? but we value many different products. 
There is high and low value of cultural products and there is debate on who decides what something is worth.

Identity: theories of identity - Johari Window and Goffman. Our identity is based on the roles we play e.g. student, daughter, husband

Power: is related to status, class, money, politics and culture (mainly consumerism). there are people with and without power which leads to a Hierarchy.

Code: reading messages- semiotics in context. We link images with codes also

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